I've been enjoying the new AMC reality show The Pitch. Each episode follows two advertising agencies as they develop campaigns to pitch to a new client. It starts with the presentation of the client's brief to the competing agencies; and ends with the client awarding the job after seeing both campaigns. I'm certain Mad Men inspired the series. In fact, it runs on Sundays after Mad Men, which is how I discovered it.
The Pitch is the most realistic reality television show I've seen. And each episodes stands on its own, with a beginning and end. If you've ever wondered how tag lines, ad campaigns, and commercials happen, you, too, will enjoy The Pitch.