I'm loving the new JCPenney commercials with Ellen DeGeneres. With all the DVR devices now available, catching the viewer's attention has to seem like a nearly impossible task. It's simply too easy for a consumer to never watch another commercial. But JCPenney has successfully caught my attention with this latest campaign about their new fair and square pricing.I can't remember the last time I shopped at a JCPenney store. However, I do remember the company fondly as being the first retailer to trust me with a credit card. Maybe it's time to visit an old friend.
March 1- 9 - No "junk" food.
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